One of the most important parts of this project was bringing Isaacs & Associates into visual alignment with Foresight Solutions while still preserving the trust and recognition the Isaacs name had built over many years in Wilmington. I created a new Isaacs logo that was designed to harmonize with the Foresight identity, paying close attention to the type, symbol weight, proportions, and curvature so the two marks could sit side by side naturally.
From there, I built the refreshed brand into a practical customer-facing system. The firm had ongoing issues with clients finding the right office space, so the brand work extended into physical signage. I designed 3D cutout acrylic office signage and door signage, then helped source a vendor and coordinate the production process so the finished result matched the new website and identity.
The website was a full reboot. The previous site was a single-page website that had not been updated in decades, so I designed and coded a new custom site from the ground up. I also wrote new copy to modernize the firm’s presentation while honoring its long history of reliability and service in the Wilmington area. After launch, the client saw an immediate increase in referral business from new organic traffic coming through the website.
